Dave's Hot Chicken challenged us to create a PR mailer that captured the playful spirit of their ‘Dave's After Dark’ campaign. We transformed a signature Dave's Hot Box into a late-night slumber party experience featuring custom neon pajamas, a coordinating sleep mask, retro candy, an LED constellation projector, and a gift card — all packaged in sparkly black crinkle paper.

From custom product development and sourcing to fulfillment and shipping, we created a memorable unboxing experience that had food creators sharing the campaign across social media.